Abstract
Prior research has shown that the use of a prenotification letter is effective in improving mail survey response rate. However, little is known about whether an advance supplemental brochure will have a similar effect. The research documented in this article serves two purposes: First, this exploratory study uses qualitative data from cognitive interviews conducted with five language groups to understand why a multilingual brochure inserted with an English advance letter might or might not enhance survey participation among non-English-speaking respondents. Second, this research highlights the issues in analyzing secondary data collected using cross-cultural cognitive interview methods in which the interviews have been conducted, translated, interpreted, and summarized by language experts into English summaries.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
