Abstract

The paper is concerned with methodological aspects of using Case studies in Business English language teaching at University level. It emphasizes the benefits and opportunities of the Case study method as well as the role Case studies play in practicing and developing language, business communication and managerial skills. The paper analyses Case study as an example of Task-Based Learning (TBL) method which focuses on communicative approach towards problem solving tasks presented in authentic Case studies. The paper deals with language and subject matter integration in the creation and implementation of Case studies in the Business English classroom which involves collaborative work of English language and subject matter lecturers. The integrated approach strengthens both students’ subject matter knowledge and language competence. The result of lecturer collaboration is the creation of Case study “Rukisu teja” which is based on a real Latvian family-run business and can be incorporated into both Business English and Entrepreneurship courses.

Highlights

  • The paper discusses our experience in teaching Business English language to first and second-year students at Riga International School of Economics and Business Administration

  • A special need was felt to relate work done in the Business English classes to that done in other classes and to the school curriculum

  • The focal point is that Business English is not taught as a subject separated from the students' real world; instead, it is integrated into the school curriculum

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Summary

THE USE OF CASE STUDIES IN THE BUSINESS ENGLISH LANGUAGE TEACHING

The paper is concerned with methodological aspects of using Case studies in Business English language teaching at University level. It emphasizes the benefits and opportunities of the Case study method as well as the role Case studies play in practicing and developing language, business communication and managerial skills. The paper analyses Case study as an example of Task-Based Learning (TBL) method which focuses on communicative approach towards problem solving tasks presented in authentic Case studies. The paper deals with language and subject matter integration in the creation and implementation of Case studies in the Business English classroom which involves collaborative work of English language and subject matter lecturers. The result of lecturer collaboration is the creation of Case study “Rukisu teja” which is based on a real Latvian family-run business and can be incorporated into both Business English and Entrepreneurship courses

Introduction
Content Based Language instruction
Task Based Learning
Case study
Stages of the case study
The use of case studies to develop business communication skills
Creation of language case studies
Background
Problems faced by the company
Conclusion

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