Abstract
This paper presents a semiotic analysis of visuals used in 10 Jordanian cartoons. The cartoons, which were drawn by a number of cartoonists, were collected from online and print media sources. The visuals were examined using the Barthes’ (1967) model of signs, which provides a model for analyzing the connotative meanings communicated by the visuals. The results showed the connotative meaning revealed through the use of body language.
Highlights
In the creation of the visuals such as caricatures of a cartoon, artists often make use of facial expressions, a powerful tool that depicts and evokes emotion
This paper presents a semiotic analysis of visuals used in 10 Jordanian cartoons
As semiotic analyses are applied to analyze visuals (Berger, 2014) such as cartoons, the current study applied Barthes (1967) semiotic model to analyze the connotative meaning of body language used in Jordanian cartoons
Summary
In the creation of the visuals such as caricatures of a cartoon, artists often make use of facial expressions, a powerful tool that depicts and evokes emotion. A man with lowered eyebrows would be interpreted as angry Visuals such as clothing, gestures, facial expressions, and posture are an essential part of nonverbal communication. Danesi (2004) states that: Body language is the general term used to indicate communication by means of gestures, postures, and other witting and unwitting body signals and signs. It includes grooming habits, hair and clothing styles, and such practices as tattooing and body piercing. As semiotic analyses are applied to analyze visuals (Berger, 2014) such as cartoons, the current study applied Barthes (1967) semiotic model to analyze the connotative meaning of body language used in Jordanian cartoons
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