The Use of Artificial Intelligent in Disaster Communication between Government and Society through E-Government in North Lombok

Abstract

North Lombok Regency is the area with the worst damage impact due to the earthquake in 2018. The North Lombok Regency Government as the organizer of the regional government also has responsibility and authority in disaster management, under Article 5 of Law of the Republic of Indonesia Number 24 of 2007 concerning Disaster Management. The purpose of this study was to determine the implementation of E-government Public Relations in North Lombok as well as the supporting and inhibiting factors in the implementation of E-government Public Relations. This study used a qualitative descriptive method and conducted in-depth interviews with the Head of Public Relations Officer, BPBD, and the people of Gangga Village in North Lombok Regency. The results showed that the implementation of North Lombok E-government Public Relations in the 2018 earthquake disaster communication, according to the type of service, is for publication and interaction between governments and communities affected by the disaster. It was carried out via electronic government platforms, which are Website Facebook, Instagram, and YouTube to gathering data about how the government communicates with society regarding disaster management in North Lombok. Public Relations also conducts conditional cooperation with national online media. Public Relations also manages the information conveyed through the news menu on the website of the North Lombok Regency Government, called lombokutarakab.go.id. The supporting factors in the implementation of E-government Public Relations are the condition of the people of North Lombok Regency who are increasingly well informed with internet media in meeting their daily communication and information needs. The inhibiting factor is the lack of a telecommunication system network in the North Lombok area, especially in the blank spot area because the topography of North Lombok is mountains and valleys. In essence, the researcher considers that the PR of the North Lombok Government has been implemented but the operation of e-government needs to be improved. Out of the many existing social media, North Lombok Government Public Relations need to act in operating and optimizing them.