The use of artificial intelligence in the field of communication: A research on the perspectives of communication academics

Abstract

<p>Artificial intelligence (AI) has become a very important concept in today’s digital communication age. With the development of technology, the use of AI has become widespread in many fields, including the field of communication. This article focuses on the relationship between communication and AI. In this context, the advantages, and disadvantages of using AI in the field of communication were examined. Data obtained from semi-structured in-depth interviews with communication academics were analysed with the content analysis technique. The findings underscore the increasing prevalence of AI usage in the field of communication. Positive aspects such as speed and efficiency, cost-effectiveness, and the ability to analyse large datasets easily were highlighted. However, negative impacts were also identified, including concerns related to privacy and security, the potential lag in emotional intelligence compared to humans, the risk of individuals losing their jobs or harbouring job loss concerns, and the possibility of applications that may not align with ethical principles. As AI continues to evolve in the future, the aim is to address privacy and security concerns, develop applications in alignment with ethical principles, and enhance capabilities to analyse larger datasets while achieving a more advanced emotional intelligence structure.</p>