Abstract
The purpose of this study was to examine how a niche market strategy can be used by the United States textile and apparel industry to compete with lower priced imports. A quantitative study was conducted in Spring 2003 that utilized an online survey, based on a deductive model of research (Creswell, 2003). Results showed that the majority of companies surveyed are currently using a niche market strategy. However, the company's approach to the strategy varied among industry sectors. Also, the variables that need to be in place for this strategy to be successful were discovered, in addition to the various methodologies that can be used to identify potential niche markets. The research results can be used in business strategy formulation to create and maintain niche markets as well as to provide a research framework for international textile and apparel researchers.
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