The Usage of Twitter (Now 𝕏) Amplifiers in the European Elections of 2019

Abstract

The aim of this study is to investigate how amplifiers are used in Twitter (now called “X”) during election campaigns. Specifically, the main purpose is to identify the role and engagement of Twitter amplifiers in the 2019 European elections, the visibility of political parties and leaders, and the way in which automated tools are used to manipulate public opinion by influencing voting decisions. The countries considered in the study are two economic powers of Western Europe, France and Germany, as well as two countries of the European South, which are affected by the economic and financial crisis, Greece and Italy. The countries from Southern Europe were included in the sample as they are often used by mass media as political campaign tools. This paper emphasizes the Twitter platform through which the data collection was implemented using the official API of the social networking tool, focusing on the 2019 European elections. We collected data on 88 party leaders and MEP candidates between 10 May and 30 May 2019, as well as on 44,651 accounts that retweeted them. We concluded using 237,813 election-related tweets and used network theory to analyze and visualize the data. The results demonstrate that all political parties use amplifiers to promote their tweets, and some use the same amplifiers between different countries.