Abstract

The socially responsible communication is focused on the visibility of the social, economic and environmental responsible activities of the company through a variety of communication tools. In the reason of the gradual globalization that brings many changes whit the impact on the business and the environment including the growing importance of socially responsible corporate behaviour, the paper is aimed on the usage of the CSR concept in Slovak companies and the determination of their communication in the process of globalization. This includes providing the theoretical background and analysis of the corporate social responsibility and its communication from the viewpoint of Slovak and foreign authors. The important source for secondary data was scientific researches, statistical databases, published professional publications. In order to determine the level of usage, the CSR concept and its communication in companies in Slovak Republic, a questionnaire survey was conducted among Slovak consumers. Based on the analysis and results of the questionnaire survey, benefits of the efficient socially responsible company’s communication are highlighted such as gaining competitive advantage, increasing the brand value, improving customers loyalty and relationships with stakeholders.

Highlights

  • Globalization and internationalization have brought about changes that have affected the business and the environment

  • In order to determine the level of usage of the CSR concept and its communication in companies in Slovak Republic, a questionnaire survey was conducted among Slovak consumers

  • 3.1 Results of questionnaire survey focused on the level of usage the CSR concept and its communication in companies in Slovak Republic

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Summary

Introduction

Globalization and internationalization have brought about changes that have affected the business and the environment. They strive to stand on the three basic pillars in the long run and as firmly as possible – economic efficiency, environmental responsibility and social commitment. CSR is becoming an important means for companies to be competitive in the long run, and for communities and society to develop successfully on a lasting basis [4, 5]

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