Abstract
“On that horrific day of Sept. 11, we watched our industry come to its knees in one hour,” said Roger Dow, CEO of America’s Travel Industry A ssociation (TIA) located in Washington, DC.1 In fact, the travel industry was the first industry to feel the immediate impact of “the day that changed everything.” Moreover, this industry is now one of the last to continue feeling the residual effects—almost a full decade later. America’s travel industry, represented by TIA, was compelled to respond to 9/11 in several substantive ways. Certainly, there was an internal overhaul on every level across the industry. But also to the forefront came the sudden urgency to create a unified national industry voice to recognize the necessity for a sustained public affairs advocacy effort to encourage government officials to embrace travel as part of the solution to the public diplomacy problem for America.
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