Abstract
The single internal market initiatives of the European Community, due to be completed by 31 December 1992, reduce internal barriers to the free movement of people, services and capital. Interviews with executives of US tourism firms and government officials of tourism—related agencies indicate that US industry expects EC'92 to only marginally affect their operations in international aviation, airline computer reservation systems, tour packaging, and US hotel development in Europe. EC'92 is anticipated to foster a mild increase in the flows and activities that have characterized US—European tourism demand and supply patterns over the last several decades, rather than to be a dramatic break with the past. However, much is yet to be resolved regarding how the European Community will treat US tourism businesses and visitor flows over the next five to ten years.
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