Abstract
Abstract The overseas activities of U.S. multinational advertising agencies raise several important public policy issues. Host governments are likely to watch U.S. advertising agencies for unwanted signs of domination over local firms. They will also be sensitive to undesirable cultural influence along with several other real or imagined evils. The U.S. government is unlikely to have significant interest in the specific activities of multinational advertising agencies. But. advertising agencies should be very wary of the impact of indirect regulation. Agency operation is going to be caught up in the increasing web of legislation designed for general regulation of multinational businesses.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
