Abstract
Globalization is nothing but capitalism in its most recent form. Strong and rich countries practically control the world economy and smaller countries are increasingly powerless because they are unable to compete through Intellectual Property Protection including trademarks. The purpose of this research is to examine and to analyze the role of the State in providing legal protection Against trademarks, and factors that influence and formulate their legal protection policies. The approach method in this research is empirical juridical. The data used were primary and secondary data. The results of the research were analyzed analytical descriptively. The results of the study found that the role of the State in providing legal protection for trademarks of business people was not optimal, this was due to several factors including the low understanding of the importance of trademark intellectual property rights protection for businesses and society as consumers. Government policies globally through the Asean Economic Community Blueprint, which contains four main pillars, including the economic competitiveness of Intellectual Property Rights integrated with the global economy.
Highlights
Brand is a right that arises as a result of human intellectual ability in various fields that produce a process or product that is beneficial to humanity globally. 2
The second component consists of three elements, namely: custom/consent; morality/reason; and positive law custom/consent and morality/reasons can be understood in THE URGENCY OF LEGAL PROTECTION TO 262 THE TRADEMARKS IN THE GLOBAL ERA
According to Spicker, welfare state can be defined as a social welfare system that gives a greater role to the state or government to allocate a portion of public funds to ensure the fulfillment of the basic needs of its citizens
Summary
Anis Mashdurohatun, Gunarto, Latifah Hanim are one of the four main pillars of the AEC (Asean Economic Community) Blueprint to realize the economic competitiveness of integrated IPR (intellectual property right) in the global economy. 3. There are those who see globalization as a project carried out by superpowers, so that people can have negative views or be suspicious of it. From this point of view, globalization is nothing but capitalism in its most recent form. IPRs became an economic commodity that was very promising, especially for a number of countries that made IPR producers (developed countries). This reasoning is underlying the inclusion of IPR into the international trading system.
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