Abstract
Purpose – Little is known about health‐related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health‐related advertisement environment and policies on university campuses.Design/methodology/approach – In total, ten geographically and ethnically diverse US university campuses that were trained in using the health‐related advertisement survey tool participated in the study. Inter‐rater reliability with data collectors at each university was established before data commencement began in Spring 2011. The survey tool assessed the types, locations, and prevalence of health‐related advertisements and messages (e.g. nutrition, alcohol, tobacco) on campus, and included both advertisements and messages related to any aspect of health by any sponsor. Current campus health‐related policies from each institution were collected as well.Findings – The largest proportion of advertisements on all campuses were ...
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