Abstract
Abstract The Mitsubishi Motors Corporation (MMC) is a member of the Mitsubishi group (formerly zaibatsu), so most of the company’s investments have been financially supported by members of the group. However, this means that interest payments have sometimes weighed heavily on MMC’s profitability. MMC produces all types of vehicles: passenger cars, commercial vehicles, and industrial vehicles as well as minicars. The company’s diversity saved MMC when it ran into difficulties during the transition to mass production of passenger cars. From the latter half of the 1980s, MMC pursued a balanced course of development having at last discovered how to combine technological and commercial innovation in the design of its products so as to meet market demands.
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