The Un-Ideal Home: Fire Safety, Visual Culture and the LCC (1958–63)

Abstract

Mounted annually at the Ideal Home Exhibition, a series of fire safety displays produced by the London County Council (LCC) in 1958–63 crystallized some of the key contradictions of the postwar consensus. The paper explores how the displays negotiate, in aesthetic and affective terms, two dissonant sets of concerns: on the one hand, the Ideal Home Exhibition’s celebration of homeownership and home-centred consumption; and, on the other, the LCC’s ‘high fire risk’ inspection programme, which focused on areas of multiple occupancy housing during a period when house fires were growing at an alarming rate. A visual-cultural history of the LCC displays demonstrates their contradictory testimony to a neglected history of housing inequalities. That history, it will be argued, was inseparable from the Conservative government’s so-called ‘property owning democracy’. At the same time, the LCC displays reveal the frictions and resistances inherent in this same moment.