The Ubiquity of Cross-Domain Thinking in the Early Phase of the Creative Process.

Abstract

To what extent are creative processes in one domain (e.g., technology) affected by information from other domains (e.g., music)? While some studies of professional creators suggest that creative abilities are domain-specific, other studies suggest that creative avocations stimulate creativity. The latter is consistent with the predictions of the honing theory of creativity, according to which the iterative process culminating in a creative work is made possible by the self-organizing nature of a conceptual network, or worldview, and its innate holistic tendency to minimize inconsistency. As such, the creative process is not restricted to the creative domain; influences from domains other than that of the final product are predicted to impact the creative process and its outcome. To assess the prevalence of cross-domain influences on creativity we conducted two studies: one with creative experts, and one with undergraduate students from diverse academic backgrounds. Participants listed both their creative outputs, and the influences (sources of inspiration) associated with each of these outputs. In both studies, cross-domain influences on creativity were found to be widespread, and indeed more frequent than within-domain sources of inspiration. Thus, examination of the inputs to, rather than the outputs of, creative tasks supported the prediction of honing theory that cross-domain influences are a ubiquitous component of the creative process.