Abstract

This research unveils the nature of relations among such phenomena as "ethnos", "culture" and "language". Vested with the function of axiological retranslation, mottoes of the U.S. Armed Forces services and branches make essential part of the military lingo as a semi-autonomous existential form of the national language. Clichéd formulas of the professional sublanguage official register explicitly reflect collective mindset, dominant values, behavioral patterns, and conceptosphere of America’s society military cluster. The authors arrive at the conclusion that military mottoes are typical of vocativity, brevity, metaphoricity, widespread use of Latinisms, stereotypogenicity, and appeal for professional ethos.

Highlights

  • This paper belongs to the anthropocentric paradigm of studies and dwells on the phenomenon of stereotyping in the social context of the U.S military culture

  • The purpose of this study is to examine moral and ethical imperatives of the U.S military culture of GI on the material of clichéd speech formulas

  • The military professional lingo is a rich palette with a special role given to set expressions or speech formulas

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Summary

Introduction

This paper belongs to the anthropocentric paradigm of studies and dwells on the phenomenon of stereotyping in the social context of the U.S military culture. It focuses on the axiometric analysis of professional American warrior lingo, more precisely its official register. The system of values serves as the moral and ethical bedrock for the military professional world image. There is no denying the fact that "camouflaged world" axiosphere is unique and has both object-material and sign-symbolic forms of expression. The world of values of the military is examined and interpreted through cultural phenomena. It is the language that reveals clandestine axiological niches and hidden motives of linguistic consciousness

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