Abstract
Information systems researchers have suggested that the world would move to Uber Commerce (U-Commerce) with a high degree of personalization. However, research in measuring U-Commerce constructs (ubiquity, universality, uniqueness, and unison) is sparse, and out of the 4 U-constructs, only perceived ubiquity has a measurement scale. In the present study, we construct reliable and valid measures for the three other (excluding Perceived Ubiquity) U-constructs. To this end, the study uses a stepwise approach starting from theoretical and qualitative exploration (using focus groups) and follows up with survey research (sampling 250 students and 326, 311, and 511 nonstudents in four consecutive surveys, respectively). Using exploratory and confirmatory factor analysis, the study develops reliable and valid multidimensional scales for the three U-constructs. Subsequently, the three U-construct scales are integrated with perceived ubiquity to form a comprehensive higher order scale named U-Feat, and it is validated in a nomological network of antecedents and consequences. U-Feat was found to have a significant effect on U-Commerce adoption.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Human-Computer Interaction
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
