Abstract
This study explores how a piece of information flows in social media–based public forums, whether opinion leaders emerge from this flow of information, and what characteristics opinion leaders have in such forums. Using network analysis and statistical measures to examine two Twitter-based discussion groups centered on political discussions in South Korea, we found that the discussion network was concentrated but relatively inclusive and that the two-step flow of communication model still had explanatory power in online public forums. Opinion leaders were found to be influentials but not content creators. These findings provide implications for the dynamic of a public sphere, two-step flow of communication model, and structural approach to online public forums.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
