Abstract

The importance of the Etruscans does not simply lie in the painted tombs whose lively designs captivated D. H. Lawrence, nor in the puzzle of where their distinctive language originated, nor in the heavy imprint they left on early Rome. Theirs was the first civilization to emerge in the western Mediterranean under the impetus of the cultures of the eastern Mediterranean. Etruscan culture is sometimes derided as derivative, and the Etruscans have been labelled ‘artless barbarians’ by one of the most distinguished experts on Greek art; anything they produced that meets Greek standards is classified as the work of Greek artists, and the rest is discarded as proof of their artistic incompetence. Most, though, would find common cause with Lawrence in praising the vitality and expressiveness of their art even when it breaks with classical notions of taste or perfection. But what matters here is precisely the depth of the Greek and oriental imprint on Etruria, the westward spread of a variety of east Mediterranean cultures, and the building of close commercial ties between central Italy, rarely visited by the Mycenaeans, and both the Aegean and the Levant. This was part of a wider movement that also embraced, in different ways, Sardinia and Mediterranean Spain. With the rise of the Etruscans – the building of the first cities in Italy, apart from the very earliest Greek colonies, the creation of Etruscan sea power, the formation of trading links between central Italy and the Levant – the cultural geography of the Mediterranean underwent a lasting transformation. Highly complex urban societies developed along the shores of the western Mediterranean; there, the products of Phoenicia and the Aegean were in constant demand, and new artistic styles came into existence, marrying native traditions with those of the East. Along the new trade routes linking Etruria to the east came not just Greek and Phoenician merchants but the gods and goddesses of the Greeks and the Phoenicians, and it was the former (along with a full panoply of myths about Olympus, tales of Troy and legends of the heroes) that decisively conquered the minds of the peoples of central Italy.

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