The Trilogy of a Digital Communication between the Real Man, his Digital Individual and the Market of the Digital Economy

Wendgoudi Appolinaire Beyi

doi:10.21272/sec.2(2).66-74.2018

Abstract

The Trilogy of a Digital Communication between the Real Man, his Digital Individual and the Market of the Digital Economy

Highlights

IntroductionThe digitization of economic activity is more than the deployment of a technology, a theory or an economic doctrine, it is a new implantation of an independent media (digital mediatization) between the individual and his actions and between the individual and himself
The digitization of economic activity is more than the deployment of a technology, a theory or an economic doctrine, it is a new implantation of an independent media between the individual and his actions and between the individual and himself.In the image of the internet, platform of the information and the updated communication, the digital structure the individual by the craze towards the market of the digital economy
The market of the digital economy is replacing the market of the traditional economy which has, through time structured the order of social interactions, communication and the definition of the characteristics of man

Summary

Introduction

The digitization of economic activity is more than the deployment of a technology, a theory or an economic doctrine, it is a new implantation of an independent media (digital mediatization) between the individual and his actions and between the individual and himself. The intersubjective suggestion in the relation of reciprocity disappears in this form of communication, making a preponderant place for an autonomy of the individual in his impersonal and often ephemeral community addresses This autonomy is the illusory substitute that this technology accords to the new generation of human passionate and dazzled by its uses: each is alternately client implicit or explicit and information server in the various operations of digital mediation allowed. The new market form of the digital economy is co-dynamic with the new form of illusionary digital mediation This duality conveys the interests of the individual towards virtual economic, social and societal issues contrary to the previous logic in which the stakes implied an awareness of reality. Man is in the trap of the virtual, condemned to pay virtual first to acquire the illusion of reality: it is the superposition of the real emotions of the new identity of the digital individual with emotions sublimely virtual

Digital mediation and decomposition of cognitive DNA

Conclusion