The trend advantages and disadvantages of short video in news communication of China

Abstract

In the current era, the rapid development of new media makes it more closely related to news. Compared with the era of traditional media, news on new media shows significant advantages in news collection and dissemination. New media, especially the short videos, has the characteristics of easily production, strong effectiveness and strong sense of user participation, which is very in line with the needs of news transmission. Short video news has developed rapidly in various new media platforms. However, at the same time, too fast development and low threshold of popularization have also brought many negativ^roblems. Moreover; with the gradual decline of traditional media, traditional media must catch up with the trend of the times and participate in newgpedia. At this time of convergence and integration of media, how to continue to make best use of the advantages of new media and avoid the disadvantages has become a problem worthy of exploration.