Abstract
Different genres of popular culture, such as music, video, movies, TV series and digital games, influence the transnational flows of world tourism (Griffin, M.,2002). Unlike "high" culture, popular culture is seen as the everyday culture of mass attraction (Gans, H.J.,1999). Popular culture involves a wider community that shares its values and meanings. The impact of popular culture is so great that it can affect people’s thinking, speech, fashion, and perspective (Shirley & Biagi, 1996). Thanks to global media networks, communication systems and digital information technologies, popular culture can reach a wide audience. This, in turn, will lead to a new phenomenon in the tourism industry, which can be called Popular Culture Tourism (Junghun L, 2006.). The paper discusses the impact of popular culture on tourist behavior. Keywords: Pop Culture; Global media, tourist destination, transnational tourism flow.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
