Abstract
Printing technology is changing from traditional silver halide based photographic printing to alternative digital printing methods. As this change takes place, image quality differences alter the appearance of the photographic print in subtle but definite ways. These differences are particularly noticeable when migrating from continuous tone printing to electrophotographic systems that require halftone technologies to simulate the continuous tone. Creative Memories has changed the technology for producing its standard digital scrapbook page from traditional photographic printing to electrophotography. This presentation highlights image quality and other differences between the two systems, as well as customer responses to the change.
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