Abstract
This article compares two leading American evangelists Frank Buchman and Billy Graham as to the innovations they made in the transatlantic religious regimes before and after World War II. Differences in personality, in message and audience, in religious allies, in political expectations, and the changing conditions of European Protestantism explain their successive popularity. Buchman operated in the holiness tradition, Graham in the revivalist framework. Both offered persuasive examples of personal change that enabled European Protestants to find alternatives to the established relationship between public and private religion.
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