Abstract
This article explores how the informal economy of Zimbabwe has transformed from a disorganised petty trading sector to a significant economic sector, despite facing challenges. Data were collected in Norton using ethnographic methods. Results show how the sector innovated and expanded into an organised and fairly productive sector. The article debunks stereotypes about the informal economy, such as being a survivalist or low-productivity sector. It argues that the sector has become resilient and vibrant over time and grown in innovative and creative ways as it fights for a place in an economy crippled by economic crises.
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