Abstract
Today, YouTube attracts more people than the mostly-watched television channels due to its audience reaching up to one billion viewers every month. YouTube is the biggest video sharing social media network of the world and has started to challenge the traditional television media with the investments it makes recently. The platform does not broadcast only the videos shared by its users but also the special programs which it produces in its production studios and took one more step further than the traditional television media with the unique contents created. This study analyses the race of YouTube platform against the traditional television media in historical processes and the youth’s habit of use of YouTube, a social media platform.
Highlights
The term ‘New Media’ was coined in the 1970s with the information- and communicationbased researches and by the researchers who made social, psychological, economic, political and cultural studies
The 1990s became a significant period for the first internet infrastructure in Turkey and the first private television channels corresponded to this era
This platform created by social media will receive a market share from traditional television industry, will restrict them to diminish both economically and structurally and will be able to guide the world in all matters from social life to politics due to the global power it possesses
Summary
The term ‘New Media’ was coined in the 1970s with the information- and communicationbased researches and by the researchers who made social, psychological, economic, political and cultural studies. THE INTERRELATION BETWEEN TV CHANNELS AND YOUTUBE The new media structuring of television broadcasting in Turkey have shown parallelism with the development of internet technologies and the expansion of social media platforms. In this sense, the 1990s became a significant period for the first internet infrastructure in Turkey and the first private television channels corresponded to this era. Within a few years after these private television channels commenced their broadcast lives, their websites started to appear on the internet Such television channels started to avail of the platforms on the new media following the wide expansion of video sharing platforms, such as YouTube, as of the late 2000s
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