Abstract
In this study, we aim to clarify the transformation of kimonos in postwar Japanese society, and through this analysis, the transformation of the relationship between humans and clothes. The image of the kimono from after World War II to the present is largely divided into four. From the end of the war to the 1950s, kimonos were still worn as clothing of daily life. However, in the 1960s, the kimono survived as a kimono for extraordinary attire. Furthermore, in the 1980s, numerous kimonos including national living treasures and fashion brand kimonos were introduced. However, the kimono as costume such as courtesan-style and miniskirt kimonos appear now. More importantly, in this process, the relationship between human and clothes has undergone a major transformation from what we make to what we buy and rent. Among these three ideal types, making implies gift issues, buying implies collection issues, and renting implies transformation issues.
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