The Traditional Influence on Increasing Acceptance of Commercial Smartphone Applications in Specific Regions of the Arabic World

Adel A Bahaddad,Sameh S Askar

doi:10.1155/2021/4336772

Abstract

The consumer sector represents one of the key players in the diffusion of M-commerce in contemporary societies. Consumers’ traditionalism has a significant impact in determining the appropriate products to offer electronically, as well as in determining the functions and information that should be offered to enable them to make the right decisions at the right time. Many characteristics and requirements in general-use commercial applications cannot be acceptable for more targeted release if they are not compatible with the target population’s traditional requirements, and therefore, the M-commerce applications go to complexity level in design because of the socio-technical systems. This study is conducted in three GCC countries, Saudi Arabia, the United Arab Emirates, and Qatar on 799 participant consumers. This study focuses to determine the basic requirements for smartphones’ commercial applications, including the requirements affected by different traditionalism in the studied communities.

Highlights

Smartphone commercial applications represent one type of digital revolution. is revolution is occurring as mobile communications shift from electronic application systems to smart devices that work in intelligent environments
It was determined that the mean of previous indicators could represent adequately for entire indicators. is section focuses on the assessment of the values of the means in the study’s indicators, which are presented in Appendix A. e Likert scales are used to measure levels of agreement of participants with a proposed statement
In order to increase the acceptance level of commercial applications, it is important to determine the basic requirements of the consumer and what the consumer wants in commercial applications for smartphones

Summary

Introduction

Smartphone commercial applications represent one type of digital revolution. is revolution is occurring as mobile communications shift from electronic application systems to smart devices that work in intelligent environments. One of the most important and successful areas of commercial applications is the consumer sector where there is increasing use of mobile commerce (M-commerce) applications by consumers. E widespread use of smart devices in the Arabic Gulf region indicates important possibilities in this region for e-purchasing services through M-commerce applications [3,4,5]. M-commerce offers possibilities for delivering services to consumers more safely and for providing essential products of interest to consumers in specific geographical areas. Application requirements are important to analyse for specific consumer communities in order to design applications for increased consumer acceptance and easy, convenient use [6, 7]. Application design that meets specific consumer service requirements represents a better option than a unified generic application for different geographical areas with various traditions [8]. Characteristics of M-commerce applications may not be accepted if they are not compatible with the requirements of users—whether sellers or buyers—in a specific target population [8, 9]

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Conclusion