Abstract
The objectives of this research were to study the potential of Bankamkhonta community in organizing community-based tourism on the organic farming way and to find a way to develop Bankamkhonta community as a community-based tourism destination in the organic farming way by using the participatory action research process. Conducting this research used group discussions, field visits, workshops, and learning exchanges from successful communities in tourism management. Content analysis is a method of analyzing research data. The results showed that Bankamkhonta community is a community with potential for community-based tourism management on the organic farming way because it is an area that already has organic farming and is a community where people gather to do social activities about continuous and concrete organic farming. The community is able to organize tourism that focuses on activities that tourists experience and understand the value of organic farming or organic agro-tourism and may upgrade such tourism to health and wellness tourism in the future.
Highlights
At present, each country focuses on the development of domestic tourism to have a higher potential in order to compete with other countries in the world's tourism market
RESEARCH RESULTS From the analysis of participatory research data, the results revealed that the Bankamkhonta community has the potential to manage community-based tourism based on the organic farming way
It can be regarded as a community with potential for community-based tourism resources such as organic rice farming, organic vegetable cultivation, organic product processing, forest resources and abundant community forests, and a source of safe food for people in the community especially the Dong Ma Fai National Reserved Forest and Don Pu Ta Community Forest
Summary
Each country focuses on the development of domestic tourism to have a higher potential in order to compete with other countries in the world's tourism market. Modern tourists want to interact with local people and want to get involved and learn new experiences in the way of life of people in the community and there is an interaction between the owner of the wisdom and the tourists by giving opportunities to exchange experiences with the local community (Manirochana & Nambuddee, 2020) This has led Asian countries to turn their attention to agro-tourism, starting with a focus on the resources that each country has. Reflecting on the opinions of the participants in the New Wave Leadership Development Program in the Thai government project, it was suggested that Bankamkhonta should have an eco-tourism management with an emphasis on organic agriculture This action is to give tourists the opportunity to live in order to experience and learn about organic farming such as organic rice farming, fish farming in organic rice fields, organic vegetable and fruit planting, which the community is interested in learning and doing tourism management. The research team is interested in studying and assessing the community's potential in managing community-based tourism based on organic farming practices, as well as suggesting guidelines for development towards sustainable organic tourism management
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