The three waves of corporate public affairs development in Asia

Abstract

Development of the corporate public affairs management function in Asia over the past three decades has occurred in three waves, from one with a focus on basic public relations, market access and product regulation, to a sophisticated management function that is central to how the corporation interacts with and seeks to influence the socio‐political environment in which it operates. If this new millennium is indeed the ‘Asian Century’, the public affairs function will become more valuable to companies trading in Asia. Copyright © 2011 John Wiley & Sons, Ltd.