Abstract
In this article, Louis Graff takes readers on a journey through the worlds of identity, style and image, which he characterizes as “the three phenomena of public relations. “Not until practitioners learn to balance these three aspects of their work can they, as Graff says, “escape the corporate comfort of the crystal palace. “We may fabricate credibility”, writes the author, “but we cannot create truth”. The tensions of balancing different aspects of public relations practices “can only be resolved by each person in his or her own way, with some sense of trust”, he says.
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