The Theory of Reasoned Action as a predictor of environmental behavior: A cross-cultural comparison between college students from Texas, Louisiana, and Honduras

Abstract

ABSTRACT Environmental and ecological degradation has raised concerns worldwide. Negative attitudes toward the environment plus disinterest have led to improper behavior, influencing climate change and global warming. Awareness could have a positive environmental impact by influencing attitudes and behaviors. One way to generate awareness and ensure positive behavior is through education. Using the Theory of Reasoned Action (TRA), a 33-questions survey was implemented to college students from Texas, Louisiana, and Honduras to (1) compare students’ environmental attitudes, behaviors, and subjective norms at the three universities; and (2) predict how much of the undergraduate students’ environmental behavior variance could be explained by their environmental attitude, subjective norms, and perceived environmental knowledge. Multivariate analysis of variance and hierarchical regressions were performed to address the objectives, respectively. Results showed that Honduras and Louisiana students’ environmental attitudes, behavior, and subjective norms are significantly different than Texas students, and TRA variables increased the prediction of behavior variance by 15%. Understanding interactions between behavior, attitude, knowledge, and subjective norms among college students from different universities may help assess environmental interventions and design successful programs based on group needs.