The Theory of Mass Society

Abstract

A specter is haunting sociologists. It is the specter of “mass society.” This phantasm is not of the sociologist's own making. The conception of mass society, that had its origin in the Roman historians’ idea of the tumultuous populace and its greatest literary expression in Coriolanus, is largely a product of the nineteenth century. In this epoch, it is a product of the reaction against the French Revolutions which ran from 1789, through 1830 and 1848, to 1871. Jakob Burckhardt and Friedrich Nietzsche, fearful of the inflammability of the mob in the presence of a heated demagogue—that demagogue was Louis Napoléon—came to envisage modern society, particularly modern democratic society, as tending toward an inert and formless mass, lying in brutish torpor most of the time and occasionally aroused to plebiscitary acclamation by a “great simplifier.” Tocqueville's critique of the absolutist ancien régime, centered on a vision of a society which has lost its framework of feudal liberty through the destruction of the autonomous corporations and estates on which it rested, is a cornerstone of that construction. The no-man's land between the absolute prince and the mass of the population became a field open to passion and manipulation.