The Theory and Method of Sentiment Analysis Approaches for Application in the Big Data Frameworks

Abstract

In some marketing planning or marketing strategy such as consumptive indicator prediction, learning public sentiment in social media have been more and more emphasized in recent years, which can be improved by applications based on Sentiment Analysis in big data. But the theory of Sentiment Analysis in big data has not been well developed. The article studies the problems of the applications of Sentiment Analysis and the suitability of Sentiment Analysis approaches for application in the big data frameworks. Finally the article points out the research difficulties and gives the suggestion about further study and improvement idea.