Abstract
Abstract: The aim of this paper is to study the domain of World Wide Web site development and also put forward a methodology to assist with this process. These methodologies have their proselytizers and those who decry the constraints and rigidity of prescriptive frameworks. The methodology presented here is unintended to be a panacea for the problems of web development; rather it is hoped it will provide a functional framework for guiding the process. The main study points out that the demographic profile of customers, the online seller of the product, the type of products to be purchased, and the characteristics of online shopping websites had an optimistic impact on the intention and online shopping behavior of the customers. The paper would help the marketers to implement ways and means to pull online shoppers. It will be helpful for the customer to understand the advantages and disadvantages of online shopping. Keywords: Proselytizers ,rigidity ,unintended ,demographic ,optimistic .
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