Abstract
The entrepreneurial orientation owned by embroidery enterpreneurs is influenced by many factors. Some of these factors include personal creativity, internal environment, external environment and stakeholders. For this reason, this research aims at testing empirically and analyzing the influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation. This research covers 7 regencies/municipalities in Aceh Province. 200 embroidery enterpreneursare proportionally sampled from these 7 regions for this research. The research results indicate that personal creativity, internal environment, external environment and stakeholders have influence on entrepreneurial orientation.
Highlights
The embroidery crafts entrepreneurs in Aceh utilize their expertise to produce embroidery in the form of souvenirs
The analysis is divided into three parts, a) to see the simultaneous influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation; b) to see the partial influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation; and c) to see the extent of correlation between these variables
Figuring out the simultaneous influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation To analyze the simultaneous influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation, the following Table 1 can be referred to: Table 1.Result of Test of Influence of Internal Environment, External Environment and Personal Creativity on Entrepreneurial orientation
Summary
The embroidery crafts entrepreneurs in Aceh utilize their expertise to produce embroidery in the form of souvenirs. The most well-known souvenir from this province is bag, every tourist visiting the place would spare their time to buy it. These souvenirs include wallets, peci (cap), clothing, sajadah (prayer rug), household goods and other accessories. These embroidery crafts are highly specific and have their own characteristics since the motif design applied to the materials are widely varied. It is not uncommon that a product has more than one motif designs
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