The textual perspective of the image construction of the Communist Party of China during the Anti-Japanese War

Abstract

The image of a political party is a kind of intangible asset, which profoundly affects the future development trend of a political party to some extent. During the Anti-Japanese War, the image construction of the Communist Party of China had various forms. As the symbolic construction and expression method of the party's external image, text was a key media resource. The Communist Party of China has successfully shaped the advanced image of the Party in the war of resistance for the people and actively fighting the war of resistance through various text propaganda methods, such as the articles of leaders, news periodicals, foreign manifestos, and propaganda reports by foreign journalists. With the evidence of the specific Anti-Japanese War actions, this image has gradually gained popularity among the people, enhanced the prestige and influence of the Party in the minds of the people, provided potential support for the vigorous development of the Party in the future, and indirectly provided a relatively stable popular foundation for the victory of the Party in the Liberation War later.