Abstract
Shopping is a major household activity that consumes time and other resources. This paper represents an attempt to construct a unified model of shopping activity by drawing on the households’ production approach. A formal treatment is presented that takes into account the explicit relationships between households’ temporal and monetary resources, stage of family life cycle, their subjective shopping preferences, and shopping behavior. Emerged propositions make the study of time use for shopping increasingly amenable.
Highlights
Some of the fundamental dimensions of household shopping behavior may be summarized by the factor time
Time in the household production function literature is only important as a scarce resource which must be allocated among alternative activities
Even if the household faces a constant wage rate during two or more periods of time there is no compelling reason to suggest that shopping time should increase with Family life cycle (FLC) because of possible variations in immediate gratifications derive from the activity
Summary
Some of the fundamental dimensions of household shopping behavior may be summarized by the factor time. In addition to the gender differences, research has documented that households life cycle explains variations in the time spent on shopping activities (Kaplan & Menzio, 2016; Papastefanou & Zajchowski, 2016; Rich & Jain, 1968). Those consumers are likely to spend more time for shopping activities if they place a high value on the benefits to be gained from such an activity relative to the benefits expected for other (nonshopping) activities (McDonald, 1994; Petrosky-Nadeau et al, 2016). The paper ends with specific practical implications, as well as, pointing to some limitations, and future research
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