Abstract
Frame Coaching is an efficacious brief life coaching method. Drawing upon Erving Goffman’s Frame Analysis, Frame Coaching adapts its application through the utilization of a literal framing process. Through framing, individuals visualize an orientation that facilitates the articulation of a goal and then undertake goal action steps toward goal achievement. Goal articulation is for an autonomously generated and self-articulated life issue. Frame Coaching also draws upon the psychological orientations of humanistic, cognitive, and solution-focused psychology, allowing for a life-coach strengths-based approach within the existential nature of life coaching.
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