Abstract
Explains how customers and suppliers should work together for greater profitability. Discusses how it is only with the advent of new quality philosophies that the relationship between a customer and its suppliers has reached a level of strategic importance. Asserts that the relationship should be one of partnership in a common enterprise. Discusses two case studies which show different approaches using the concept. Describes how, in the first study, the suppliers are brought to the customer; in the second, the customer went to the suppliers. Concludes that all parties should be successful in their associated businesses and should make a profit.
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