Abstract
Over the last decade there has been a sea change in student preferences towards undertaking business subjects instead of economics at secondary school. This paper suggests that the popularity of business subjects at secondary schools is one of the key factors behind the relatively static numbers undertaking economics at university. Detailed empirical evidence of the decline in economics education within Victorian secondary schools over a three-year period reveals an alarming portent for all economic instructors. The paper attempts to offer reasons why today’s generation of secondary school students remain strangely averse towards economics.
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