Abstract
Recipe videos are among the most viral genres of videos on social media. Yet, little research has been done on their aesthetic and formal attributes, especially on how they operate within the frameworks of the attention economy and embodied interaction specific to social media interfaces. This paper examines recipe videos published on Tasty, one of the most popular Facebook pages in the world. We analyze these videos through a three-dimensional model that integrates their semiotic characteristics (visual, auditory, and textual), their interactive and haptic qualities, and their invitation to perceptual engagement and sensorimotor response. We conclude that Facebook recipe videos are exemplary of a broader category of social media videos which we call hyper-sensory videos: these create heightened multisensory experiences that take precedence over informational use or narrative involvement. Hyper-sensory videos present a cultural response to broader questions regarding materiality, presence, and embodied relations within a highly mediated social reality.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Convergence: The International Journal of Research into New Media Technologies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
