Abstract
Hegemonic masculinity has developed an appearance on Twitter that spreads to every layer of society and naturalizes digital hegemonic masculinity. In the present study examining the digital hegemonic masculinity towards male sports journalists using Twitter in Türkiye, the comments made by male users on the Twitter posts of 9 sports journalists were analyzed using the netnographic method and 5 sports journalists were interviewed to support the results. As a result of the study, it was determined that male sports journalists were exposed to the discourse of digital hegemonic masculinity on Twitter. Based on the findings of the study, it was found that male sports journalists were exposed to profanity/insult as well as physical and online threats on Twitter. Particularly the individuals who are classified as social hooligans (social media fan) and use Twitter with anonymous credentials act in an organized manner and strengthen the discourse of digital hegemonic masculinity and hegemonic discourse.
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