Abstract
The ancient tale of Joseph, son of Jacob, and Zulaykha was a "best seller" on the Silk Road from Russia to China. Before the Bolshevik revolution of 1917, the Tatars, a Turkic-speaking people living in the middle Volga, used this tale to propagate Islam among the animistic and Eastern Orthodox Finno-Ugric and Turkic peoples. Tatars drew upon this famous tale to address the internal communal fractures caused by Russian colonization, which opened the doors to Eastern Christianity, a far stronger competitor than the local indigenous religions. While scholars have shown interest in the tale's literary value and linguistic history, there has been no effort to investigate its readership. Yet the story of Joseph and Zulaykha as presented in popular poems and religious books empowered both men and women on the Volga frontier to refashion their religious and national identities. Today proponents of national revival call for the reappropriation of such tales to restore boundaries between Tatars and Russians.
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