The System of Modern University Missions Realization in the Measurement of Three Key Components

Abstract

Analysis of the choice of potential entrants’ choice of Kyiv National Economic University named after Vadym Hetman (KNEU). We represent key influential factors of choosing KNEU named after Vadym Hetman by entrants: Motivational and Prestigious, Demographic, Geographical, Psychographic, Social. The article presents the key factors, hypotheses confirmation and segment identification of the applicants who choose university. We build up the system of potential factors quantity of choosing KNEU by entrants on the basis of the above-mentioned hypotheses. This structured hierarchical scheme has 5 levels. Construction of the potential factors’ magnitude of choosing KNEU by entrants.For building up the abovementioned potential factors quantity system of choosing KNEU by entrants it was realized the survey by questionnaire for each of the presented factors within KNEU annual survey of first-year students entitled “Motivational factors of university entrants before entering the university”. The results of the survey, which was conducted in 2007, 2011 and 2017 for each item in all levels of the hierarchical scheme, were processed. In the three-dimensional Cartesian coordinate system, it was selected the axes are, which correspond respectively to the values of specific, relevant and potential factors for choosing KNEU by entrants. We presented in geometric interpretation the potential of choosing KNEU by respondents in the form of rectangular parallelepipeds. The modern knowledge economy requires a modern system of proficiency competencies. That’s why the most successful universities focus on instruments of higher education quality, realize educational programs' modernization on the base of student-centred education philosophy and build up a new system of the social network in the direction of social responsibility projects and business partnership with the academic community