Abstract
The beginning of the XXI century is characterized by the emergence of new media and the development of the Internet space by traditional media. A large number of sports publications have moved to an online format. This article examined the system of Russian specialized sports online media. The study analyzed the one hundred most popular specialized sports online media. We studied the following independent variables: the amount of materials per day/ per week; monthly number of visitors; official registration as a media; period of existence. The research found that the system of Russian specialized sports online media includes specialized professional online media, specialized mass online media, club Internet media, sites of sports federations, fan sites, communication and statistical platforms. Meanwhile, the overwhelming majority of Internet resources are not officially registered media, although they perform all the functions of media and have the same goal. In conclusion, it can be highlighted that specialized sports sites are divided into the most popular, relatively popular and unpopular in relation to sports.
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