The System of Communicative Elements as the Basis of Modern Corporate Media (on the Newspaper «Dialog UEKHK» and «Znamya»)

Abstract

The article raises an issue of professional ethics, highlights the communicative elements in the factory media on the example of the newspaper Dialogue UEIP of the joint stock company of the Ural Electrochemical Plant in Novouralsk and Znamya of the Ural Turbine Plant in Yekaterinburg. The purpose of the study was to develop a system of communicative elements aimed at shaping the corporate culture of enterprises. The theoretical basis for the study of the manifestation of labor relations of corporate media, covering the historical periods of the appearance of the corporate press, its types, functions, stages of development. The author of the article organized and presented six group of semantic concepts that support the rallying of the factory media teams aimed at increasing the prestige of working professions and shaping the image of enterprises. For each concept, cases are found in the factory media, illustrating the functions of the concepts in action.