Abstract
This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage strategy. Secondary data were collected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data were collected through interview to 159 respondents. The analysis and strategy formulation used combination of VRIOL, SFM and SWOT. This study found that the tourism sector in Ternate was in a competitive advantage position, but not sustained because its tourism resources did not have uniqueness and could be imitated by competitors. Factors determining tourism competition were the role of government, new areas that were beginning to develop the tourism sector, new tourist spot and tour operators. The strategies that could maintain the sustainability of tourism competitiveness in Ternate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering.
Highlights
Tourism sector can be relied on addressing economic, socio-cultural and environmental issues
This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage strategy
This study found that the tourism sector in Ternate was in a competitive advantage position, but not sustained because its tourism
Summary
Tourism sector can be relied on addressing economic, socio-cultural and environmental issues. Tourism is seen as one of the fastest growing service industries for many countries (Fernando, 2014), even becoming the top driver of economic growth (Bassil, 2015; Brida et al, 2010; Nene and Ariuna, 2017; Primayesa et al, 2017; Šimundić et al, 2016), as well as generating multiplier effects for other sectors (WTO 2002; Othman and Mohd, 2011; Kovačić, et al, 2011; Guzmán et al, 2011; Karini, 2011; Wu and Chang, 2013; Aryunda, 2011). Tourism encourages the conservation movement (Prayogi, 2011).
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