Abstract

BackgroundBlogging is a new and innovative means of information exchange in the surgical community. We examined the Association of Women Surgeons (AWS) blog to understand its audience and most read content. MethodsGoogle Analytics was used to assess the AWS blog site data. A search was performed from February 2018 to February 2019. Demographic data, blog posts, and tags sorted by unique pageviews were recorded. ResultsThere were 31,221 unique pageviews during the search period. The AWS Blog readership was mostly women (75%), ages 25–44 years (70.3%). The three tags that elicited the most pageviews were “residency (16.95%),” “medical students (12.12%),” and “family life (10.38%).” The most read blog post was responsible for 9.7% of total pageviews. Discussion & conclusionMost of the AWS Blog readership are young, women, and interested in content related to graduate and postgraduate medical education or family life. Blogging may be a good vehicle for topics not covered in traditional scientific literature.

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